10 May 2021
ICON Corporate Finance advises the shareholders of SaaS company, JoinedUp on its sale to US based Beeline, the world’s first extended workforce platform
Beeline the pioneer of the world’s first extended workforce platform, today announced the acquisition of JoinedUp, a high-volume workforce solution catering to the challenges and complexities experienced in the field with shift-based temporary labour. The acquisition further affirms Beeline’s market leadership position as the only global platform with end-to-end capabilities and functionality for clients to source and manage the full spectrum of the extended workforce.
While vendor management systems (VMS) have traditionally serviced some high-volume staffing, they have not been widely adopted due to the complexities in managing this labour category at the operational site level. The market has long sought a global solution focused on the workflow and nuances associated with shift work. JoinedUp’s workforce management solution caters to shift-based work with its innovative approach to order fulfillment, scheduling, availability, time entry, and invoicing. This integration uniquely equips Beeline to better serve all contingent workforce needs for its existing clients while also allowing the company to serve new markets and customers where shift-based work is the dominant source of an organization’s non-employee labour.
Doug Leeby, Beeline CEO, said, “High-volume, shift-based work is about one thing- fulfilling open shifts. JoinedUp allows us to offer an elegant and efficient solution that benefits both the client’s site personnel as well as the staffing firms responsible for servicing this highly dynamic environment. We now provide the head office with compliance and visibility and field operations with scheduling, time & attendance, and complex rate calculations. JoinedUp has built an incredible team and a proven product. We look forward to introducing these integrated solutions to our clients.”
“Managing high-volume, shift-based assignments is massively inefficient today, creating one of the biggest pain points for companies and workers alike,” said Adam Thompson, JoinedUp co-founder and owner. “Organizations need to fill openings quickly; workers need an easy way to find shifts. When we take JoinedUp’s capabilities and pair them with Beeline’s extensive client base all over the world, we will have a huge impact on these pain points and enable better productivity for enterprises, staffing firms, and workers alike.”
Simon Moynagh, Partner at ICON Corporate Finance, the M&A advisers to JoinedUp commented, “We really enjoyed working with the founders on this exit. The SaaS solution they have developed combines a very specific focus on the shift-based labour market with excellent capability, and it is therefore no surprise that JoinedUp is so well endorsed. The acquisition by Beeline is hugely exciting providing global scale to JoinedUp’s platform with the strong backing from one of the top tier global PE funds, New Mountain Capital. We wish the enlarged group success in this next phase.”
JoinedUp were also advised by the corporate team at the law firm Osborne Clarke and received tax advice from RSM.